Search Engine Optimization (SEO) is the craftsmanship and study of getting pages to rank higher in web crawlers like Google. Since search is one of the principal manners by which individuals find content web-based, positioning higher in web search tools can prompt an expansion in rush hour gridlock to a site.

In Google and other web indexes, the outcomes page frequently includes paid promotions at the highest point of the page, trailed by the normal outcomes for sure pursuit advertisers call the “natural list items”. Traffic that comes using SEO is regularly alluded to as “natural hunt traffic” to separate it from traffic that comes through paid search. Paid search is regularly alluded to as web index advertising (SEM) or pay-per-click (PPC).