Internet users across the globe 3,567,365, 887 is growing and counting. In the future, the number of internet users is set to see a two-fold rise standing at 730 million by 2020 against the 350 million at the end of 2017.These are just a few numbers that indicate the influence that internet and allied forces bear on our lives today.

With increased internet usage over the last few years, the digital and social media landscape as witnessed a paradigm shift. About 87 per cent brands leverage digital and 38 per cent of them allocate a whopping 1/3rd of their budget to digital marketing. This reflects the fact that many businesses are embracing digital to attract, engage and transact with their customers and this is being aided by increasing investments in better internet connectivity and growth in internet and social media usage.

The major reason why digital marketing gives you a successful career is, it is cost-effective and most viable method to get your message out and build a solid consumer base. It is not only great value for your money; but also, the barrier to enter and scale up is miniscule compared to traditional media. In other words, you can have great impact on a limited budget which has leveled the playing field between big and small companies, thereby giving a great fighting chance to new talent to compete with the biggies, without fear of being trampled.

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We are in a time where digital media has clearly replaced many traditional forms of marketing that worked in the past. Deep digital media overtook TV ad spending at the end of 2016. Companies can no longer ignore the need for a digital and social media marketing strategy. Digital marketing deeply has the advantage of being faster, cheaper and more effective than traditional marketing. An email or social media campaign can connect a marketing message to targeted consumers for the fraction of the cost of a TV ad or print campaign.

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