Internet users across the globe 3,567,365, 887 is growing and counting. In the future, the number of internet users is set to see a two-fold rise standing at 730 million by 2020 against the 350 million at the end of 2017.These are just a few numbers that indicate the influence that internet and allied forces bear on our lives today.

With increased internet usage over the last few years, the digital and social media landscape as witnessed a paradigm shift. About 87 per cent brands leverage digital and 38 per cent of them allocate a whopping 1/3rd of their budget to digital marketing. This reflects the fact that many businesses are embracing digital to attract, engage and transact with their customers and this is being aided by increasing investments in better internet connectivity and growth in internet and social media usage.

The major reason why digital marketing gives you a successful career is, it is cost-effective and most viable method to get your message out and build a solid consumer base. It is not only great value for your money; but also, the barrier to enter and scale up is miniscule compared to traditional media. In other words, you can have great impact on a limited budget which has leveled the playing field between big and small companies, thereby giving a great fighting chance to new talent to compete with the biggies, without fear of being trampled.

Here are the top 5 reasons to choose digital marketing as a career

You’ll be in high demand

Irrespective of your business, marketing is going to be the true winner. Marketing and sales are the only functions within a business that provides instantaneous measurable ROI.

Today, product development has become easier and faster with outsourcing and better technologies. The only way a company stands out in the crowd is through concrete marketing activities. The invention of smartphones, handheld devices and access to high-speed internet raised the demand of digital marketing.

Lucrative job opportunities

When supply is less, demand is more; it goes without saying that a good digital marketer will get big bucks. Plus, the higher you go up the ladder, so does your pay scale.

It’s a challenging job but equally exhilarating

Digital marketing is not for everyone. With new online campaigns, you could succeed or you could falter. Over a period of time, as and when you figure out what works, you scale up.

Nevertheless, the other interesting aspect is because you will be working around the internet, where you work from is not crucial as long as your work is accomplished.

Choose what sector interests you

Digital marketing is a huge industry and there is a lot going on under the umbrella. You can select a multitude of roles in digital marketing for a wide variety of dispositions and skills.

You can hold a multitude of roles in digital marketing for a wide variety of dispositions and skills. You can become content or email marketer, social media or mobile marketer, e-commerce executive, inbound marketer, a SEO or PPC executive or you can be an online PR expert.

No specific educational background

You don’t need a precise set of qualifications to be able to pursue digital marketing. Your passion, not qualification, matter. All you need is passion.

If you’re really serious about it, digital marketing can do wonders to your career and take you places.